There has been a major transformation in the automobile industry in Pakistan. In the recent past, Pakistan has emerged as one of the major players in the international automobile industry that caters to global as well as domestic customers. The rapid growth and development in the economy have led to a surge in demand for automobiles from around the world. As a result, many multinational automobile companies have established their hub in Pakistan. One such company is Nissan Motors, which has established its biggest car manufacturing facility in the country.
Nissan Motors is one of the most established car manufacturers in the world. The company’s main product line is Nissan automobiles, which are sold globally. Besides offering low cost cars, Nissan has also expanded its automotive product line, which includes car accessories, parts and technology. Nissan cars are made using technologically advanced engines and drive systems imported from various countries including Japan, the United Kingdom and the United States.
The automobile industry in Pakistan is witnessing an unprecedented growth in the wake of continuous inflow of imported cars from Japan, the US and other European countries. The surge in importation of vehicles has not only increased the automobile import costs but also led to a drastic reduction of the domestic automobile manufacturing industry in the country. However, the recent past has seen a sudden revival in the Pakistan automotive market. This has been largely attributed to the growing importance of the international automotive sector in Pakistan.
In fact, the rise in the number of cars being imported by Japanese and foreign companies has led to a dramatic increase in the demand for cheap automobile imports from Japan. This has resulted in a surging demand for inexpensive and low quality auto and truck parts from all across the world. The resultant impact on the domestic auto industry has been tremendous.
For a long time, Pakistan had no choice but to rely on expensive automobiles manufactured by Japanese companies in Chennai. However, with the advent of new technology and rising competition in the export market, it has now become easier for Pakistani automotive industries to manufacture lightweight and cost-efficient passenger and light commercial vehicles. Lighter vehicles are economically viable options for small and medium sized businesses to transport their goods and passengers around the country. These vehicles can easily compete with the heavy commercial vehicles owned by multinational companies.
There has also been a rapid growth of the automobile industry in Karachi. The growth is led by the introduction of highly efficient diesel cars and vans from India, followed by the introduction of electric and hybrid automobiles in the city. A recent development is the introduction of electric taxis in Karachi. These electric taxis are being operated by car-rental agencies providing shuttle services within and outside the city.
Another significant development is the launch of the “Karachi Electric Vehicle” (KEV) project. This project aims at promoting mass production of electric vehicles at the earliest. The program is being managed by the auto industry in Pakistan, as part of its efforts to promote economic growth and facilitate urbanization. In addition, the project will facilitate the development of various other industrial sectors in the city.
An additional important development in the auto parts market in Pakistan is the launch of the “Karachi Premium Wheels” project. The plan is to mass produce high quality wheel rims at affordable prices. It is believed that the project will help automobile companies build a strong platform to sell premium wheels at competitive prices, nationally and internationally. This will help them increase their revenue and generate cash to support further expansion of the product manufacturing capabilities.